15 Minutes: Lady Charmaine, on-air charmer – Sacramento News & Review
Charmaine Bassett, better known on the radio as Lady Charmaine.
PHOTO BY LETRICE FOWLER
Lady Charmaine drops a new internet show on Wednesdays from 10 a.m. to 11 a.m. “Lady Charmaine Live” and “Hot Topics” air on KDEE 97.5 FM.
Charmaine Bassett is the Sacramento-based radio personality best known as “Lady Charmaine.” She hosts her own internet radio show and “Lady Charmaine Live” on KDEE 97.5 FM, a station owned and operated by the California Black Chamber of Commerce. Bassett is featured on other KDEE shows including “Hot Topics with Lady Charmaine,” a fun mix of celebrity interviews, Hollywood gossip and personal opinion. On occasion, “Hot Topics” rolls into Laughs Unlimited in Old Sacramento and the Double Nickel in Elk Grove. Lady Charmaine is married with three children ages 18, 15 and 3. She got the radio bug at her college radio station. She didn’t graduate, but has paid her dues, often working unpaid over the years to polish her on-air skills. Now as Lady Charmaine, she enjoys a robust following in the greater Sacramento area and beyond.
Your husband joked on one of your shows that when he met you, you were Charmaine from Richmond, Calif. How did you become Lady Charmaine?
I used to always say that “Every girl can be a woman, but not every woman can be a lady.” So that’s where the name Lady Charmaine comes from. I took on that name when I was 20 years old. I started a little company called “Lady Charmaine Cosmetics.” When I met my husband [at church] I used to wear long, A-line dresses, hats and carry a little parasol. My husband tells people that when he first saw me at work he said to himself, “Wow! That’s