Beer tastes are evolving — so is the industry's demographic makeup – Florida Politics (blog)
Industry leaders are keenly aware that as craft beer popularizes, related businesses should be mindful of diversity.
Women in beer were celebrated on Tuesday in the capital city at Hearth & Soul, a fitting location as its founder and owner Susie Busch–Transou is the daughter of August Anheuser Busch III, who led Anheuser-Busch Companies for quite some time during the 20th century and early into the new millennium. She co-owns with her husband Tri-Eagle sales, an Anheuser-Busch, craft beer and specialty drinks wholesaler serving North and North-Central Florida.
From brewmasters to sales specialists to distribution and retail positions, Busch-Transou said women are in demand in the beer industry, a trend reminiscent of the drink’s roots in ancient history, when women handled the beermaking, Busch-Transou said.
Flanking Busch-Transou was Cathy Steen, the chief operating officer of Grayton Beer Company in South Walton, known for its flagship product, the “Beach Blonde Ale.”
“When we have more diverse workplaces, we have better product innovation,” Steen said. “… Beer in particular.”
Steen transitioned to the craft beer industry after a career stint in the wine and spirits sector that dates back more than 25 years. She launched Belvedere Vodka in the U.S. — the only woman among a team of six. She later worked in what she described as a “large conglomerate” in the alcoholic beverage business.
When she got the job at Grayton, Steen said she noticed the brewers were donned in trendy, masculine and certainly relaxed clothing — so she went shopping to pick up her own wardrobe to reflect the Sunshine State and the craft beer industry.
This habit of picking up on trends carried over to her management style.
Rosé, Steen said, is a continued favorite among alcohol-flavor profiles. So, at the new job, she suggested the brewery begin to “cast a wider