Social media accounts are rocking and rolling; you have lots of followers.

But do you have a strategy for your messaging?

Or are you barreling down the Twitter Highway, Eastbound and Down, Smokey and the Bandit-style or do you have a plan? As with all things, taking a strategic approach couldn’t hurt.

For today’s purposes, I speak to professional posting.

However, for some of us, it is a blurry line, where personal and professional seem to blend together; am I right?

Writers, Bloggers, Business owners, Politicos, Hackers, Bowlers, etc.

Sometimes our craft and personal interests are closely linked.

So … A) This means we have chosen our career path very well and are yin-and-yang-ing through the cosmos all balanced and what not. Or … B) We are pathologically obsessed with our work and concurrently are mild egomaniacs that need to get a grasp on human existence.

Or a balance of the two, perhaps?

Pam Bondi and most politicians have it down, with personal and professional accounts for all things tweeting, but methinks that separation requires a team of staffers and assistants. Anyway, let’s look at some cool examples from a couple of guys named Steve.

Steve Israel is a former congressman from New York (just retired) who manages to balance facts, humility, and randomness in perfect harmony. You should follow this down-to-earth chap.

Steve Martin made “The Jerk.” He helped set up “Saturday Night Live.”

It should come as no surprise that the 71-year-old Martin is a master at Twitter. Have you seen him play live with his bluegrass band? They rock.

If the Russians can find my old iTunes playlist, that would be so great.

— Steve Martin (@SteveMartinToGo) July 28, 2016

Back to the chart on Facebook posting. You want to maximize those SLCs (share, likes, comments) —

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