Byron Allen Pouring $100 Million into Weather Channel and it's Showing
Byron Allen Pouring Million$ into Weather Channel … Look at the Results!!!
Byron Allen is sparing no expense as he seeks to revamp The Weather Channel … and his $100 MILLION investment is sparkling at the perfect time.
Byron tells us loads of cash went into developing the channel’s new Immersed Mixed Reality graphics … and he believes the super cool tech will help save property and human life. Especially because it debuted just as Hurricane Florence was making landfall.
The comedian-turned-TV-mogul purchased TWC earlier this year for about $300 MILLION. It’s looking like a really smart deal now.
Based on the way Byron broke down the virtues of his new virtual reality in-studio toy … it sounds like he was that kid who always killed it on show-and-tell day at school.
The cool part is … this weather show-and-tell will undoubtedly save lives.