The Democratic National Committee is out with a new ad featuring a voting-inspired remix of Snoop Dogg’s “Drop it Like it’s Hot.”
The ad title, “Drop It In The Box,” plays on the hook of the 2004 chart-topper in reference to the voting method expected to take on greater-than-ever significance in the pandemic era — 1.6 million Floridians had already voted by mail as of Monday morning, and another 4 million voters have their mail ballots in hand. In the last presidential election, about 2.7 million Floridians voted by mail.
The party tapped acclaimed music video and film director Chris Robinson and his team at Robot Film Company to shoot the ad. It was created and produced by marketing agency Cashmere.
The ad opens with a brief narration: “All right, it’s time to vote. Take your ballot and drop it in the box.”
The minute-long video then flips between a dozen or so masked voters.
“Yeah, it’s just that simple. Use the drop box. Vote,” one says.
Another follows: “The most important thing for you to do to effect change? Vote.”
A montage of voters ensues, each giving a reason why they believe voting is