Young Black, Hispanic, Native American and Asian-American voters aren’t enthused about President Donald Trump or Democratic presidential nominee Joe Biden, according to research released this week by the Advancement Project.
But the research in key battleground states, including Florida, also showed that minority voters between ages 18 and 24 are more motivated to vote because of issues rather than candidates.
At the top of the list of reasons to vote is racial justice, a series of polls and focus groups conducted for the Advancement Project National Office’s Young Voters of Color Get Out the Vote campaign, dubbed “Vote. By Any Means Necessary.”
The surveys found that young minority voters respond best to “bold messages” centering on issues they care deeply about, such as racism and systemic inequality, as well as the coronavirus pandemic.
The Advancement Project released a “messaging guide” Wednesday to help other groups pump up turnout among young voters for the Nov. 3 election.
The takeaways from the research “are clear for us,” Advancement Project National Office Executive Director Judith Browne Dianis told reporters during a Zoom conference.
“For young voters of color, the 2020 election is not about the presidential candidate. It’s