Dreamfield launches fan, athletic collective at USF | Florida Dispensaries

Dreamfield launches fan, athletic collective at USF

Athletes at the University of South Florida will now be able to receive compensation via the launch of the Fowler Ave Collective — the university’s first and only name, image and likeness (NIL) collective.

Dreamfield Sports, an Orlando-based tech startup that works to help collegiate athletes to profit from their NIL, announced the launch of the Fowler Ave Collective Friday.

The collective describes itself as a “private fan club” to support players by crowdsourcing fan contributions. For monthly membership fees between $10 and $200, the collective offers fan engagements with current players, who are then paid by the collective.

“Fowler Ave is groundbreaking because it is an experience platform where fans can tap into a unique network all while compensating athletes for the use of their name, image and likeness,” Dreamfield external affairs director Corey Staniscia said in a statement. “Fowler Ave will be powered by the USF fanbase, not a handful of wealthy mega-donors.”

According to a news release from Dreamfield Sports, Fowler Ave Collective wants to build on the already established USF community. By supporting more fan engagement, the collective expects higher ticket and merchandise sales for the university, and an overall better athlete experience.

“This support group is

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