Earth Science Tech, Inc. Shares New Innovative CBD Product Revamp, Marking Plan, & Product/Brand Education … – Markets Insider
Doral, FL, Dec. 07, 2017 (GLOBE NEWSWIRE) — Earth Science Tech, Inc. (OTC PINK: ETST) (“ETST” or “the Company”), an innovative biotech company that operates in the fields of hemp cannabinoid (CBD), nutraceutical, pharmaceutical, medical device, research and development, today shared a new and innovative CBD product revamp, marketing plan, and product/brand education strategy.
ETST is always trying to find ways to grow and still innovative in the Cannabidiol, (CBD) arena. As was hinted earlier this week, the company’s sales team and marketing team have decided to change its marketing and branding direction. Instead of labeling and marketing its products as, “High Grade Hemp CBD Oil,” the company will start branding and marketing its products as, “High Grade Full Spectrum Cannabinoids,” in the beginning of 2018. With this new product verbiage, the Company plans on adding a, “Cannabinoid Complex,” (shown on blog) having the supplement facts showing the breakdown of the full spectrum of CBD oils being used: CBD, CBG, CBDA, etc. Along with the new marketing strategy, ETST plans on having its box packaging look modern and edgy, while maintaining a clean medicinal look.
ETST has shown its final designs to many of its retail and clinical accounts, and have received positive and enthusiastic feedback.
ETST’s Chief Marketing Officer commented, “We did a lot of market research to see what the best angle to truly stand out in the growing CBD industry is through our accounts, representative feedback, and external brand analysis. I feel that marketing, ‘High Grade Full Spectrum Cannabinoids’ will help ETST truly stand out. Soon, the market will be able to see that ETST is a true full spectrum CBD brand, especially with the cannabinoid complex listing under the supplement facts.”
Aside from the company’s new innovative product revamp and marketing strategy, ETST