Florida Chamber ad campaign pitches the Sunshine State to business

After a pandemic-induced slumber, CEOs and business owners across the country are weighing their options for a change of scenery.

On Tuesday, the Florida Chamber of Commerce unveiled an ad campaign aimed at getting them to ditch the chilly business meccas of yesteryear and set up shop in the Sunshine State.

The “Open for Business” campaign heralds Florida as a top-tier choice for businesses, whether they’re looking to move their HQ or expand their operations into a new market.

A few of the Florida Chamber’s selling points are common knowledge among locals: Florida is one of only a handful of states that doesn’t have an income tax; it’s the gateway to Latin America; and families are moving here in droves.

But the Chamber has several other arrows in its quiver.

Tops among them is the size of the state economy, which would rank as the 17th largest in the world if the state were a country.

Florida is pumping billions a year into infrastructure, has a top-5 education system, a fiscally stable government, high quality of life, and a high job creation rate — according to Chamber research, one out of every 11 new jobs in the U.S. are created

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