Florida makes big move joining Jordan Brand's growing college … – CBSSports.com
Jordan Brand is quickly expanding into college football, and now the iconic apparel provider has reached the SEC with Florida agreeing to become the first program in the league — and just the fourth college football team in the country — to wear the Jumpman logo on the field.
The Gators will announce Wednesday afternoon a move to Jordan Brand as the new apparel provider for football as well as the men’s and women’s basketball teams. Florida will have the Jordan Brand logo on its uniforms and official apparel beginning in the 2018-19 season with merchandise becoming available next summer.
The expansion of Jordan Brand into college football has been mostly recent, starting with Michigan in 2016. Michael Jordan was then on hand as his alma mater, North Carolina, announced the addition of the Tar Heels’ football team to the roster (Jordan Brand has previously outfitted the basketball team for several years).
Oklahoma was just announced as a new addition to Jordan Brand’s college football presence in November, and like Florida, the Sooners will begin wearing the Jumpman for the 2018-19 season.
The arrival of Jordan Brand at Florida coincides with the return of new head coach Dan Mullen, the Gators’ two-time national championship-winning offensive coordinator. Already a noted purveyor of sneaker culture — remember the kicks that caused a ruckus at SEC Media Days? — it comes as no surprise that Mullen is excited about the partnership.
“I can’t wait to roll into SEC Media Days with a fresh pair of Jordans. I will be rocking them in recruiting as well,” Mullen told CBS Sports. “Recruits are always asking about swag and what kind of gear we have. … Obviously, it is a great marketing and branding advantage to be associated with the Jordan Brand