Florida set another tourism record with 85 million visitors coming to the state in the first nine months of the year. Gov. Rick Scott announced at Jacksonville Zoo and Gardens Monday morning that the tourism numbers represented a 5.5 percent increase over the first nine months of 2015.

From July to September, 26.9 million visitors came to the state, a 5.1 percent increase over the same time last year and the third highest total for a quarter ever, Scott said. About 88 percent of those visitors came from within the United States.

Scott said that an average of 1.2 million Floridians are employed in the tourism industry.

Duval County is also seeing increased tourism, according to Visit Jacksonville. Through October, hotels and motels saw a 72.6 percent occupancy, up 4.3 percent from the first 10 months of 2015. The average daily rate was $87.96, up 6.4 percent over last year.

So far this year, total room revenue for the county was $348 million, up 11 percent over the same period last year.

Roger Bull: (904) 359-4296

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