Heart and sole: Vikes unite for cancer awareness
10:16 AM ET
EAGAN, Minn. — The National Football League’s annual Crucial Catch campaign aims to bring awareness to early detection and risk reduction efforts for multiple cancers during the month of October.
Ahead of Sunday’s home game against the Arizona Cardinals, Minnesota Vikings owners Zygi, Mark and Lenny Wilf purchased “Crucial Catch” Nikes for every team staff member, including all front office staff, scouts and coaches.
All Vikings employees will wear different colored “Crucial Catch” shoes that represent 11 different cancers to help raise awareness during October. The Vikings also will donate $175,000 to the American Cancer Society on Sunday. Courtesy: Minnesota Vikings
Each employee was able to choose a shoe color based on one of 11 different cancers the campaign recognizes: navy (colon cancer); pink (breast); teal (cervical); blue (prostate); gold (pediatric); emerald green (liver); white (lung); gray (brain); orange (kidney); purple (pancreatic); and black (melanoma).
The idea was brought to ownership from the Vikings’ social impact department, which aims to promote community engagement through the organization’s philanthropic efforts.
“Every family, including ours, has been touched in some way, directly or indirectly by cancer,” Mark Wilf told ESPN. “It’s the kind of thing where just about everybody has been