As poet, novelist and pop culture icon William S. Burroughs once noted: “Control needs control to control.”

That observation holds in all hierarchical structures, especially politics, and particularly after voting begins.

In a typically Republican area like Northeast Florida, recent history shows it’s been rare to see so many competitive races as we are seeing this year on the November general election ballot.

An observation by William S. Burroughs applies to today’s politics, especially as ballots are cast.

Democrats are fielding candidates — serious ones — in unlikely places. And whether they can win or not, it’s worth noting that they are competing and signaling that there are no giveaway offices. Not anymore at least.

While it’s not likely that Cord Byrd, Jason Fischer, or Clay Yarborough will be leaving office anytime soon, the fact that Democrats are playing matters.

Also crucial down the stretch: Control over narratives.

The Ron DeSantis for Governor campaign has an increasingly Jacksonville flavor. Operative Tim Baker came aboard in a senior role, joining recently hired campaign manager Susie Wiles.

Baker and Wiles (as well as the rest of the team) will win or lose based on

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