Latino vote: Advocacy groups remove obstacles for Tampa's sought-after voting bloc

Political advocacy groups in Tampa Bay mobilize to increase voter participation among Hispanics

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Posted: Oct 6, 2020 / 04:29 PM EDT/ Updated: Oct 6, 2020 / 07:09 PM EDT

TAMPA, Fla. (WFLA) – The power of the Latino vote will play a critical role in this year’s presidential election, with a record 32 million voters. But less than half are expected to participate in the presidential election, according to the National Association of Elected and Appointed Officials.  

“The Hispanic vote is sort of like the pendulum, which way they will go. And the way in which they break could determine the election,” University of South Florida Political Science Professor Dr. Ed Benton said.

Language barriers, not knowing the mail-in process and misinformation are obstacles this voting bloc faces and ones that several state and local groups are working to address. For the first time, Latinos are projected to form the nation’s largest minority voting bloc in a presidential election.  

“Almost 20 percent of the Florida electorate and 13 percent across the country,” said Samuel Santiago, a campaign manager with All Voting is Local, a collaborative campaign housed at the Leadership Conference Education Fund.  

He’s leading the group’s new campaign, “Pa’ Luego Es Muy Tarde! Vota!” – loosely

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