11:54 AM ET
In advance of the 2020 NBA draft, top prospect LaMelo Ball has signed a multiyear shoe deal with Puma, immediately becoming a key face of the brand at just 19 years old.
“I am really excited to be joining the Puma family,” Ball said. “I believe the brand is the perfect partner for me because Puma will allow me to just be myself. I want to be 100 percent authentic, whether that’s playing basketball or showing off my personal style, and that’s what I want to do with Puma.”
Unlike basketball phenoms entering this fall’s NBA draft after playing as amateurs at the NCAA level, Ball has already been a featured endorser for a company. At 16, he launched his own “MB1” signature shoe with his family’s Big Baller Brand before playing professionally in Lithuania and Australia.
The signing likely marks an end to BBB’s prospects as a footwear company, with youngest son LaMelo and older brother Lonzo now moving on. Lonzo, who remains a sneaker free agent, recently switched agent representation and will now begin the process of landing his own footwear endorsement