Manager, Product Marketing (FL) – Parallel – Florida

Everyone is welcome here . Each of us is unique, and that’s what makes us amazing. We believe in inclusiveness and celebrating each person’s individuality, because there’s power in bringing people with different points of view and life experiences together. That’s why we provide equal employment opportunities (EEO). All applicants are considered regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.

So, bring yourself and your best ideas; when we feel safe and comfortable being ourselves, there’s no limit to what we can achieve.


As the Product Marketing Manager, you will manage the product roadmap and guide product lifecycle management for an operating Parallel market. You will work cross functionally with in-market operations as well as strategic enterprise functions to identify, plan, and execute product launches from beginning to end. Your role requires marketing operations experience, project management skills, and a deep understanding of product marketing and consumer insights. The organization will rely on your market, product, and consumer expertise for success. Your personal success will be evident by the competitive product offering, high customer satisfaction and incremental business growth you are able to drive. Your role is highly collaborative and requires creative problem solving, personal initiative, and leadership skills.

Parallel is one of the largest multi-state cannabis companies in the world, owning and operating in five markets; Florida (Surterra Wellness), Massachusetts (NETA), Pennsylvania (Goodblend), Nevada (The Apothecary Shoppe) and Texas (Surterra Wellness). If you enjoy companies that are growing, moving fast, and constantly challenging themselves to achieve more, then Parallel is for you. We work hard, lean on each other, and are passionate about a pretty ambitious vision … pioneering a new paradigm of what well-being can be for all people, everywhere. For more information, visit .


You will be the expert on your operating market and will provide insight to both enterprise and in-market cross-functional teams.

Be knowledgeable on how the regulations impact product, packaging and how we compete in the market. Know current market regulations and potential changes to regulation.

Provide data driven insights to inform the product roadmap. Know the consumers and trends in the market.

Track new products, product quality and product pricing for competitors in the market. You will spend a lot of time ‘in the field’ to be able to provide firsthand knowledge. Know the competitive landscape.

Provide routine reporting to ensure visibility to market dynamics as well as the progress and success of internal initiatives.

Contribute to monthly business reviews.

Provide thorough competitive updates on a monthly basis.

Conduct ‘post launch’ analysis on product launches to inform team of both internal and external opportunities for improvement.

Gather feedback to produce actionable insights from consumers. Provide routine assessments on customer satisfaction of products.

You will participate in annual and quarterly market and product planning workflows.

While contributing your market knowledge, you will collaborate with the Brand, Retail, Production and Commercialization teams to manage the ‘in-market’ product roadmap.

Identify gaps and opportunities to drive growth via new products.

Utilizing enterprise product specifications, you will work with the in-market operation teams and project managers to assess operational feasibility and set up the production of new product launches.

Utilizing brand guidelines, you will collaborate with channel marketing teams and in-market resources to customize enterprise product launch plans for success in the operating market. You will be responsible for the compliant, and ‘on-brand’ execution of product launches.

Support incremental product development and improvement initiatives by executing in-market support needs.


4+ years of brand marketing experience

Bachelor’s degree (Required)

MBA (Preferred)

Understanding of product development process, great project management skills, and experience leading omni-channel marketing initiatives.

Ability to travel 25% of the time and be ‘in the field’ up to 50% of the time.

Experience managing and/or collaborating across large, cross functional teams.

Age 21 or over (Required)

High School Diploma or equivalent (Required)

Valid Government-Issued Photo ID (Required)


Are self-motivated; micro-managing isn’t fun for anyone

Roll your sleeves up and do the work; strategy is important, but so is getting stuff done

Can work fast and be flexible; our industry is always changing

Play nice with others; we collaborate with each other a lot

Think creatively; sometimes, the “traditional” solution isn’t the best one


Consistent, reliable benefits; Full medical/vision/dental, 401k with a possible company match, access to company-sponsored well-being programs

Balance and flexibility; paid time off, paid parental leave, flexible work arrangements

Financial opportunity; an incentive program that provides opportunity to earn cash AND equity in a fast-growing company and industry

Employee discount

Chance to make a difference; Employee Relief Fund, community volunteerism opportunities through Benevity


Our Vision – why we exist – is to pioneer well-being and improve the quality of life for humanity through the benefits of cannabinoids.

Our Mission – how we will do this – is to build a leading, global well-being company through the best talent, our values, trusted and recognized brands, science and technology-based innovation, and a relentless focus on execution and continuous improvement.

Our Values – Integrity | Collaboration | Alignment | Intentionality | Accountability | Agility

We are an Equal Opportunity Employer. We embrace and encourage our employees’ differences in age, color, disability, ethnicity, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socioeconomic status, veteran status, and other characteristics that make our employees unique.

Apply Here


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