Marketing Specialist – Curaleaf – Miami, FL

Curaleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF) is the leading vertically integrated multi-state cannabis operator in the United States. It is a high-growth cannabis company with a national brand known for quality, trust, and reliability. The company is positioned in highly populated, limited license states, and currently operates in 12 states with over 40 dispensaries, 12 cultivation sites, and 11 processing sites. Curaleaf has the executive expertise and research and development capabilities to provide leading service, selection, and accessibility across the medical and adult-use markets, as well as the CBD category through its Curaleaf Hemp brand.

The Curaleaf Marketing Specialist has the ability to translate data and research into actionable marketing plans that inform branding and campaign development. Feels comfortable working independently with heavy research and collaborating with consumers and a cross-functional team to ensure powerfully informative insights are collected.

Objectives of this Role

  • Obtain a thorough understanding of our products, internal standards, and differentiators to develop strategies aimed at increasing effective communications and brand awareness
  • Document process procedures and process flow, recommending any changes to make process more efficient
  • Analyze qualitative and quantitative data, with special focus on psychographics and buying trend to understand how marketing activity turns into customers
  • Assist with all internal and external marketing campaigns, producing content and creative for marketing projects and initiatives to enhance lead generation
  • Analyze existing marketing collateral with a critical eye to Identify and improve current processes when needed

Daily and Monthly Responsibilities

  • Perform market research, analysis, and testing using a variety of tools to gain insights and shape marketing strategy
  • Take part in brainstorming sessions, offering analytical insights to develop and plan creative marketing campaigns that increase brand awareness
  • Collaborate with team members to optimize marketing automation and lead-nurturing processes through email, content, events, and social channels
  • Assist in execution of marketing plans to reach target audience through identified channels
  • Create, maintain, and distribute monthly marketing reports showing achievement of critical metrics regarding lead generation, content creation, website traffic, and other KPIs
  • Assist marketing manager and team in development and execution of marketing campaigns, including content creation, new product launches, social media, up-sell, cross sell, and sales enablement

Skills and Qualifications

  • Bachelor’s degree in marketing, communications, or related field
  • 2-3 years of experience with product launches and/or integrated marketing campaigns
  • Excellent written, communication, and presentation skills
  • Working knowledge of market research, surveys, and data analytics
  • Proficiency with Microsoft Office and our content management system (CMS)
  • Experience planning and leading initiatives

Preferred Qualifications

  • Track record of managing projects and working with cross-functional teams
  • Knowledge of HTML and Adobe Acrobat

Curaleaf is an equal opportunity employer

Apply Here

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