Max Goodman delivers for campaigns on the Gulf Coast

Ask Max Goodman about Tuesday’s election results and he immediately begins talking up his clients.

He managed Rep. Vern Buchanan’s successful reelection campaign, but credited a larger-than-expected margin of victory to the Congressman’s record. Fiona McFarland  flipped a House seat red weeks after polls showed her losing, but said that was only because of the candidate’s personal sweat equity.

“It was a thrilling night,” Goodman said of the Tuesday results. “But like any good coach would say, it’s about the team and the players.”

Still, Southwest Florida’s political class took notice of Goodman’s victories. Veterans of the political process from both sides of the aisle credited Goodman for bringing creativity and flair — and maybe a little tension — to the season.

“I love Max. He’s intuitive, smart, strategic, knowledgeable— I can’t say enough good things,” said Jack Brill, acting chairman of the Republican Party of Sarasota.

This election season served as a debut of sorts for The Max Goodman Agency, launched in 2019, and it proved to be a successful premier. Of course, that’s largely thanks to years of work Goodman put in before, relationships he’s built and political trends in the Sarasota-Tampa area

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