New year, new firm.
That’s the motto for Nancy Texeira and Matthew Yost, two Converge GPS alumni who are moving on to start their own consulting firm, Innovative Strategy Group.
With a Jan. 1 launch date, the organization will offer two-pronged services. For political candidates, the duo will help manage clients’ campaigns. That means handling budgeting work, finding campaign consultants, and putting together full, cycle-long plans for those respective campaigns.
Texeira and Yost also plan to offer public affairs services for corporate or association clients, helping craft messaging for those groups’ legislative agendas.
Texeira said she plans to keep a limited clientele. “I’m not one of those shops that wants 100 clients,” she said. “I want 10 clients I really believe in, and I want to be able to work with them in the best way possible, so I know they’re successful.”
Texeira’s work isn’t a partisan pursuit either. She began her political career in New Jersey at the county Democratic Party level before serving as a regional political director for Joe Lieberman’s 2004 presidential run.
Texeira eventually migrated to Florida to work for the Florida Democratic Party, then swapped over to Democratic Rep. Al Lawson’s campaign team in 2009.