ORLANDO – Mike Gundy is a businessman.

He’s always thinking, what will help better his business – the Oklahoma State football program. Whether it’s the media attention that was drubbed up with his mullet – or his rattlesnake hunting, or his “Big Daddy” mug, or his wrestling singlet – he always sees the dollar figures that it brings to OSU. Back in the summer he even referred to his hairstyle as a “million-dollar mullet.”

So with a flood of Oklahoma State fans, players, support staff and administrators walking around Orlando, Florida, what does this do for his business?

More importantly, what does it do for the lifeblood of his business – recruiting.

With most Big 12 Conference bowls – and obviously four of the affiliate schools – being in Texas, the Cowboys have constantly pushed the topic to Texas recruits with their brand always popping up in the state.

But now, OSU apparel and logos are all over a state that fields just as much talent as Texas. In fact, three of the top 10 recruits for 2018 hail from Florida, according to 247Sports – the top recruit from Texas comes in at No. 26 on that list.

So even though the Cowboys are only in the state of Florida for a week, how can that one week play a part in Oklahoma State – which has one Florida native on the roster in Malik Kearse, a junior college transfer from Fort Scott (Kansas) Community College and Miami native – tap into the state?

“We’ll find out in the latter part of the spring how this bowl game impacted us in this part of the country. There’s a lot of players around here, but there’s also a lot of schools that recruit here,” Cowboy coach Mike Gundy said Wednesday at

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