Curaleaf, Inc. is a rapidly expanding, multi-state medical cannabis company dedicated to the needs of its patients Reporting to the Senior Manager Physician Outreach Liaison this role will develop and implement a marketing and sales plan to maintain and grow referrals from providers and/or physician practices. The ideal candidate will have ample experience working with physicians/providers, medical practice office staff, or other medical specialties.

Essential Duties and Responsibilities:

  • Acts as a business partner to promote patient volume affiliates in accordance with priorities set forth in the Strategic Plan
  • Leads initiatives to build volume and favorable provider perceptions among internal and external referral streams
  • Works collaboratively with service line leaders, Site Managers, and others to gather feedback/research and executes communication strategies to persuade provider referral sources
  • Develops and implements specific outreach, relationship building, and marketing plans to meet goals; develops strong business relationships with local community organizations and businesses to increase their advocacy of Health affiliates and programs
  • Works collaboratively with other system functions that interact with physician offices, including hospital medical affairs, referral, provider recruitment, provider resources, etc.
  • Establishes and maintains ongoing communications with referring providers and/or their office staff, including routine or follow-up visits, emails, and phone calls

Communication Planning:

  • Using research-based methods, implements strategies to build awareness and trust between Health affiliates and applicable referral sources; Identifies referral sources (target audiences) for each affiliate, service, or practice
  • Identifies tactics to promote provider interaction and engagement including new provider orientation, site visits, staff meetings, social events, grand rounds, referral dinners,
  • Develops meaningful relationships with key contacts and opinion leaders including Site Managers, office staff, and others

Data Collection & Analysis:

  • Gathers and interprets the data necessary to determine priority areas for growing referrals to affiliates
  • Oversees efforts to ensure positioned competitively to protect and grow market share. This includes routine analysis of the strengths and services of competitors
  • Develops and implements an ongoing method of profiling and monitoring market areas to identify demographic, competitor, and changes in healthcare services
  • Maintains reports related to volume trends practices and hospital services
  • Measures and evaluates liaison activities including producing and sharing regular summaries of patient visits and their outcomes as well as their impact on referral trends


  • Coaches Site Managers and service line leaders on effective communication skills for outreach to referral sources
  • Advocates for initiatives aimed at improving processes related to referrals (i.e. increase convenience for referring providers to contact a practice)

Efficiency Education:

Bachelor’s degree in Communications, Business Administration, or Healthcare required. Recent and direct experience working in a communications position within a sales or marketing work environment may be substituted in lieu of education and/or experience requirements


Minimum of five (5) years’ experience working with physicians/providers, medical practice office staff, or other medical specialties required

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