Planet 13 Joins Fight Nights: Sponsors UFC Fighter And MMA Cannabis-Friendly Watch Parties In Vegas – Planet 13 … – Benzinga


Planet 13 Holdings Inc. PLTH PLNH, a cannabis company with operations in California, Nevada, Illinois and Florida, is making significant strides in the mixed martial arts (MMA) sector, with the Ultimate Fighting Championship (UFC) playing a pivotal role in this expansion.

This move aims to enhance Planet 13’s image as an entertainment hub capable of hosting major fight events.

UFC Partnership And Athlete Sponsorship

The company is poised to reveal its first Planet 13 lifestyle-sponsored athlete, a UFC title contender who is “cannabis-friendly.”

This announcement is part of a broader strategy to integrate Planet 13 more deeply into the MMA community.

Larry Scheffler, co-CEO of Planet 13, highlighted that Las Vegas, the fight capital of the world, is an ideal location for these activities. The company continues to attract top fighters and celebrities, reinforcing its position as a leading destination for cannabis and entertainment.

UFC International Fight Week Event

During the UFC International Fight Week, Planet 13 organized a four-day event, featuring meet-and-greets with fighters such as Polyana Viana, Larissa Pacheco and Vanessa Demopoulos. The event also featured appearances by Kevin Holland and Brandon Moreno and culminated in a watch party with UFC athletes like Bobby Green and Rob Font.

Read Also: Only In Vegas: Get A Tattoo And Weed

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