Position Overview

The Regional Director of Marketing will work with the Florida dispensary network to build and retain the Truliever community; manage community and physician outreach initiatives; collaborate with retail, corporate marketing, branding and more to ensure success of the Trulieve brand and retail operations in Florida. This position reports to the Director of Marketing.

Major Areas of Responsibility

  • Manage the community and physician outreach department to measure and optimize local awareness and drive revenue throughout Florida dispensary network
  • Monitor retail trends and market anomalies to develop customized market growth strategies
  • In collaboration with the corporate creative team develop localized content needs and communication initiatives
  • Develop and execute quarterly marketing plans
  • Manage the Florida regional marketing budget
  • Work with brand partners to drive market awareness and growth
  • Plan and coordinate with Florida retail department regional promotional plans
  • Help manage local PR and communications
  • Ensure all marketing efforts are compliant with local regulations
  • Continually provide input to improve Trulieve’s brand position in Florida with a thorough understanding of the market landscape
  • Be a Trulieve culture champion

Minimum Qualifications

  • Bachelor’s degree in Marketing, Communications or related field
  • Minimum 5 years experience as a leader in a consumer goods marketing department
  • Exceptional collaboration and interpersonal skills
  • Must excel in public speaking and have excellent presentation skills
  • Must work well under pressure and within tight timelines and shifting priorities
  • Must be a self-starter and thought leader
  • The role is based out of Clearwater, FL
  • Travel up to 50% throughout Florida
  • Per state requirement candidates must pass Level 1 and 2 background check

Apply Here

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