Relentless, hyper-targeting: How Trump Victory delivered Florida

Conservative Jewish voters, parents of charter school students, Hispanics, Black voters in targeted Florida counties, other voters who were not necessarily Republicans or drawn to GOP ideology but who might be attracted to President Donald Trump as a brand.

And relentless outreach, through door knocks and phone calls, hyper-targeting voters found through rich Big Data analysis and approached with messages tailored to motivate them individually.

That is how Trump’s ground-game campaign in Trump Victory helped shock Democrats across the state and the nation and win the Sunshine State and its 29 Electoral College votes.

At least that’s the message in a memorandum issued Thursday by Susie Wiles, Florida senior adviser to the campaign.

The memo comes even as Trump is on the verge of losing reelection to former Vice President Joe Biden. Friday afternoon Biden was 17 Electoral College votes away from what he needs to win, with 53 more nearly in the bag, with leads in the nearly-concluded vote counts in Nevada, Arizona, Georgia, and Pennsylvania.

But that won’t be Florida’s doing.

For the second consecutive presidential election, Wiles helped lead a late surge that defied polls and expectations and delivered Florida to Trump.

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