Scott Hopes Programs Will Give a Post-Michael Boost to Tourism
Gov. Rick Scott announced the launch of two VISIT FLORIDA Hurricane Michael assistance programs on Friday, both aiming to aid local tourism businesses in the counties included in the FEMA major disaster declaration on Oct. 11.
The Tourism Recovery Grant Program for Hurricane Michael and the Hurricane Michael Recovery Marketing Program are available to Bay, Calhoun, Franklin, Gadsden, Gulf, Holmes, Jackson, Leon, Liberty, Taylor, Wakulla and Washington counties, and are designed to assist the areas to market their destinations as soon as hurricane-damaged areas are open to visitors.
Said Scott, “As Florida continues to recover from Hurricane Michael, we are working non-stop and using every available resource to help the Panhandle rebuild. I’m proud of the work VISIT FLORIDA has done to support Panhandle families and businesses. These programs will provide critical relief and support, and help encourage more visitors to come to enjoy the Sunshine State.”
The announcement of these Hurricane Michael assistance programs follows a nearly $9 million marketing plan developed and launched by VISIT FLORIDA in late October. The extensive, multi-phased campaign includes more than $5 million dollars to support the Panhandle following the storm and marketing efforts such as digital, social, broadcast and traditional components in both domestic