Sr. Director, Integrated and Internal Corporate Communications – Parallel – Florida

Everyone is welcome here . Each of us is unique, and that’s what makes us amazing. We believe in inclusiveness and celebrating each person’s individuality, because there’s power in bringing people with different points of view and life experiences together. That’s why we provide equal employment opportunities (EEO). All applicants are considered regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.

So, bring yourself and your best ideas; when we feel safe and comfortable being ourselves, there’s no limit to what we can achieve.


The Corporate Communications team at Parallel is responsible for overall enterprise communications strategy, external stakeholder and media relations, internal communications and engagement, corporate digital strategy, business communications campaigns, executive visibility, issues and crisis communications to enhance the company’s reputation building across multiple stakeholders.

Reporting to the Executive Vice President of Corporate Communications, the successful individual will be responsible for leading a comprehensive integrated content and internal communication strategy that drives employee engagement and meaningful stakeholder connection to the company’s vision, mission, values, and business strategy. This role will partner closely across a matrixed organization and at all employee levels to plan, create and deliver multi-faceted, strategic enterprise communication initiatives that inform, inspire, and reach our employee across the U.S. through a multi-channel content strategy. This role will act as a trusted advisor to the executive leadership team to ensure a holistic view of enterprise-wide communications and a consistent delivery of the Parallel voice in a high growth environment. The candidate must have proven experience in strategic plan development against KPIS, campaign-focused communications execution, finding and telling compelling stories, multi-media content creation, and internal and corporate channel optimization.

Parallel is one of the largest multi-state cannabis companies in the world, owning and operating in five markets; Florida (Surterra Wellness), Massachusetts (NETA), Pennsylvania (Goodblend), Nevada (The Apothecary Shoppe) and Texas (Goodblend). If you enjoy companies that are growing, moving fast, and constantly challenging themselves to achieve more, then Parallel is for you. We work hard, lean on each other, and are passionate about a pretty ambitious vision … pioneering a new paradigm of what well-being can be for all people, everywhere. For more information, visit .


Strategic Planning

Lead development and execution of annual, quarterly, and monthly internal communications campaigns and calendar management to amplify key themes, initiatives, benefits, policies and Parallel mission, vision and values to all employees.

Create a framework for a regular cadence of communication by CEO and other ELT leaders to employees through a variety of channels: Town Halls, webinars, Workplace platform, videos, written materials, multi-media, and digital/interactive communications.

Establish efficient ways to obtain input and feedback from employees and turn that information and data into actionable strategies.

Oversee enterprise-level internal communications process and protocol playbooks and ensure Market Operations Communications team members understand and follow these; have close collaboration with Markets for enterprise message pull through.

Devise plans to improve enterprise communication effectiveness against KPIs and metrics around content, tone, channel optimization, feedback, and executive visibility.

Monitor and manage relevant internal communications topics and trends (both externally and internally) that could impact our business strategy, associates, and culture.

Content Creation / Storytelling

Lead storytelling and editorial content development to consistently bring Parallel’s corporate narrative to life across multiple external and internal channels.

Mine for storytelling opportunities across the company, then craft and share for both internal and external audiences and across channel.

Create compelling and consistent Parallel business narratives to engage multiple stakeholders.

Lead the development and execution of multi-media content across internal / external enterprise channels.

Draft executive communications and talking points around milestones and business strategy initiatives; ensure the right internal tone of voice for communications to ensure employees connect with the message and culture.

Compose accurate, well-written, impactful business communications materials: key messages/leader talking points, email copy, Q&A, scripts, executive reports, briefing documents, presentations, and fact sheets.

Lead the Workplace (Intranet) strategy and initiatives to ensure high employee and leadership engagement on the platform.

Internal Communications

Provide leadership on targeted communications, including organizational announcement, change management, executive messages, talking points, strategic business updates, and people-related communications.

Support senior-level executives and leaders throughout the company, helping them engage with employees around timely and relevant business information.

In collaboration with HR, IT, legal and other enterprise functions, lead the planning and implementation of executive communications initiatives.

Plan and oversee quarterly Town Halls and executive Webcasts.

Oversee and promote a leader-led process for disseminating company news and updates, support executive and function leadership communication training and preparation.

Oversee internal communications cascade and channel optimization for enterprise announcements.

Develop executive presentations and reports.


Bachelor’s Degree required in Communications, Public Relations, or related field preferred.

Minimum 12 years of corporate and internal communications experience in a fast-growth organization; public company preferred.

Experience in creating strategic communications plans and campaigns with clear KPIS linked to business goals.

Ability to work proactively in a fast-paced environment as part of collaborative, matrixed teams across the organization; self-directed, but knows when to seek counsel and input.

Business-minded thinker with superb writing, editing, strategic planning, execution, program management and organizational skills; attention to detail a must.

Confidence in executive visibility and public-facing presentation and communications; comfortable engaging with diverse audiences at all levels.

Operates with a high level of professionalism, urgency, and integrity, including dealing with confidential information.

Must be entrepreneurial and resourceful with a self-starter energy and the ability to work flexible work hours as needed to meet tight deadlines; able to travel as needed domestically.

Age 21 or over (Required)

High School Diploma or equivalent (Required)

Valid Government-Issued Photo ID (Required)


Are self-motivated; micro-managing isn’t fun for anyone

Roll your sleeves up and do the work; strategy is important, but so is getting stuff done

Can work fast and be flexible; our industry is always changing

Play nice with others; we collaborate with each other a lot

Think creatively; sometimes, the “traditional” solution isn’t the best one


Consistent, reliable benefits; Full medical/vision/dental, 401k with a possible company match, access to company-sponsored well-being programs

Balance and flexibility; paid time off, paid parental leave, flexible work arrangements

Financial opportunity; an incentive program that provides opportunity to earn cash AND equity in a fast-growing company and industry

Employee discount

Chance to make a difference; Employee Relief Fund, community volunteerism opportunities through Benevity


Our Vision – why we exist – is to pioneer well-being and improve the quality of life for humanity through the benefits of cannabinoids.

Our Mission – how we will do this – is to build a leading, global well-being company through the best talent, our values, trusted and recognized brands, science and technology-based innovation, and a relentless focus on execution and continuous improvement.

Our Values – Integrity | Collaboration | Alignment | Intentionality | Accountability | Agility

We are an Equal Opportunity Employer. We embrace and encourage our employees’ differences in age, color, disability, ethnicity, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socioeconomic status, veteran status, and other characteristics that make our employees unique.

Apply Here


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