Sunburn — The morning read of what’s hot in Florida politics — 10.12.20

Just off embargo — The Democratic National Committee is amping up its Latino outreach effort in the Sunshine State with a volley of print and radio ads in the Miami, Tampa, and Jacksonville media markets.

“Latino communities across Florida have a critical voice in this election — that’s why we are reaching out directly to these voters and ensuring they have the tools they need to make their plan to vote,” said DNC Chair Tom Perez.

“We have seen how this administration’s failed response to the pandemic has disproportionately impacted the lives and livelihoods of Latinos in our country. Under [President Donald] Trump, Latinos have experienced more than 42,000 deaths due to COVID-19, millions of jobs lost under his recession, and the erosion of America’s values as a nation of immigrants. We must vote for leaders who will work to help our communities. Joe Biden and Kamala Harris will be those leaders.” 

The six-figure campaign will see print ads run in Diario Las Americas, El Nuevo Herald, El Sol Miami, La Gaceta and Hola Noticias. The radio ads will air on El Show de Piolin and El Show de Alex “El Genio” Lucas.

All the ads direct voters to

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