Sunburn — The morning read of what’s hot in Florida politics — 11.17.20

Good Tuesday morning.

Edie Ousley spent the past 20-plus years using communications strategies to help “job creators” succeed in public affairs positions with the Florida Chamber of Commerce and the Florida Home Builders Association.

Ousley is now starting the “second half” of her career with her own firm, Yellow Finch Strategies.

“I’ve had the pleasure of influencing audiences with communication strategies that have helped entrepreneurs — job creators — to succeed,” she said. “And now I am literally jumping into the ring and have become my own entrepreneur.”

After inspiring others, Edie Ousley is embracing entrepreneurship. Image via Colin Hackley.

While launching a new business during a time of economic disruption brought on by the coronavirus might sound risky, Ousley believes when the upheaval is over, it will provide opportunities for businesses and nonprofits.

“2020 has been a year like no other,” she said. “I believe Florida needs an army of professional communicators that have talent, instinct and original ideas doing their part to influence public policy so that we can rebound and re-imagine our economy.”

Her new website includes glowing testimonials from insiders like John Sowinski, founder of Consensus

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