After nearly two decades, business partners Randy Enwright and Jim Rimes decided change is good.

Enwright Consulting Group is changing its name to Enwright Rimes Consulting, to better reflect the longtime business relationship of the two men.

A sister company that provides political services — EM Campaigns, in business since 2003 — also is switching names to Election Management Solutions. Clay Barker, who joined the firm in 2016, will take on a leading role as Project Manager and Consultant.

And they’re launching a brand-new company called Supernova Digital Communications, a full-service digital shop that can design digital ad campaigns, manage social media, help with email marketing and build websites. Zach Monahan has come on board to manage it.

From left: Randy Enwright, Jim Rimes, Clay Barker, Zach Monahan.

These evolutions are as natural as the bond that kick-started their partnership, Rimes says. They’re both St. Petersburg natives who connected because their relatives were on the St. Pete High football team in the 1940s, he explains.

Enwright started the original company in 1999 shortly after leaving the Republican Party of Florida (RPOF). Rimes joined him about a year later. “We have been working together essentially ever since,” Rimes says.

Enwright has a long history in Republican politics and played a pivotal role in the 2000 presidential election recount that played out in Tallahassee where he was a senior adviser to James Baker.

Both Enwright and Rimes are former executive directors of the RPOF, and Enwright also served as Regional Political Director for the Republican National Committee. Rimes has experience in politics and policy, having worked as a Deputy Chief of Staff for Gov. Charlie Crist and Staff Director in the Senate Majority Office under then-Senate President Don Gaetz and then-Majority Leader Lizbeth Benacquisto.

“I have had the privilege to work for and with Jim and Randy

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