Valda Coryat Brings Two Decades of CPG Plus Agricultural Marketing Experience to Broaden Executive Leadership and Drive National Brand Expansion
TORONTO , Dec. 2, 2019 /CNW/ – Trulieve Cannabis Corp. (“Trulieve” or the “Company”) (TRUL.CN) (TCNNF), a leading and top-performing cannabis company in the United States , today announced the Company has broadened its leadership team in conjunction with its national expansion, by hiring Valda Coryat as Chief Marketing Officer, effective today.
View photosValda Coryat (CNW Group/Trulieve Cannabis Corp.)More
Coryat joins Trulieve, bringing extensive consumer-packaged goods (CPG) and agricultural marketing leadership to the team. Through her U.S., global and regional brand building experiences, she has delivered award-winning innovation and consumer inspired multi-media campaigns. As Trulieve CMO, Coryat will lead strategic marketing, product branding initiatives, and digital awareness campaigns on a national level.
” Valda Coryat is a highly experienced, marketing leader with a proven track record of building global CPG brands,” said Kim Rivers , Chief Executive Officer. “We are very excited to have Valda join the Trulieve team at this critical point of our national expansion. In the year ahead, we will rely on Valda’s strong CPG and agricultural marketing expertise to maintain our market dominance and strong customer engagement