Trump campaign memo details strategy to winning Florida

Elections Local


Posted: Nov 6, 2020 / 06:53 PM EST/ Updated: Nov 6, 2020 / 06:55 PM EST

President Donald Trump speaks at a campaign rally at the Orlando Sanford International Airport Monday, Oct. 12, 2020, in Sanford, Fla. (AP Photo/John Raoux)

TAMPA, Fla. (WFLA) – A three-page memo from a senior Trump campaign advisor obtained by 8 On Your Side outlines how she believes President Trump’s victory in Florida by 3.4 percentage points should serve as a model for future campaigns in battleground states.

“Preliminary results from Tuesday suggests Donald Trump won Florida with the most diverse electorate to support a Republican President in our state’s history,” writes Susie Wiles, a senior advisor to the Trump campaign based in Jacksonville.

The memo states during the 2020 presidential election the Trump campaign targeted non-traditional Republican voter groups including conservative Jewish voters, charter school parents, Hispanics (including non-Cuban Hispanics and black voters in specific Florida counties.

Wiles writes that the Trump campaign integrated “data into every mode of communication – digital, mail, texting, canvassing and phones” to target nontraditional Republican supporters with “messaging that was uniquely tailored to them.”

“Experienced at winning very close

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