VISIT FLORIDA, JetBlue team up to boost tourism
The state’s tourism marketing arm, VISIT FLORIDA, said Friday that it’s teaming up with JetBlue on a campaign to lure more visitors to Florida.
The “JetBlue Sunshine State of Mind Fare Sale” is part of a $9 million effort to help tourism bounce back in the wake of Hurricane Michael, a Category 4 storm that made landfall in Northwest Florida two months ago.
“Following Hurricane Michael and this year’s red tide blooms, it’s more important than ever for us to spread the message that the Sunshine State is open for business,” said VISIT FLORIDA president Ken Lawson. “Through this strategic partnership with JetBlue, we are making it even easier for visitors to experience our great state as we work to establish Florida as the number one global destination.”
The campaign will offer flyers a discount on fares Boston, New York and Washington to seven Florida airports — Jacksonville, Fort Lauderdale, Fort Myers, Sarasota-Bradenton, Tampa, Orlando and West Palm Beach. The catch: The sale is today only.
“The Sunshine State is open for business and we’re excited to welcome travelers to our seven Florida destinations,” said JetBlue regional marketing manager Nicole Tesser. “Florida has so much