Voter restoration amendment backers spend another $1.8M on ads
The committee sponsoring the “Voting Restoration Amendment,” which would restore voting rights to Florida felons who have completed their sentences, spent more than $1.8 million of its reserves pushing the proposal on the airwaves, online and via direct mail between Oct. 6 and Oct. 12.
Floridians for a Fair Democracy, which led the drive to get Amendment 4 on the ballot, received just $113,600 in contributions during the weekly reporting period with nearly all of it coming in via a $100,000 check from ex-hedge fund manager Michael Novogratz.
The bulk of the action in the new report was found on its expenditure sheet, which showed nearly $1.81 million in spending. Topping the ledger was a $1 million media buy through Screen Strategies Media, followed by a $400,000 digital ad buy through Mercury Public Affairs and another $400,000 payment for direct mailers from Mission Control.
The $1.8 million spent by Floridians for a Fair Democracy was augmented by nearly $150,000 worth of “in-kind” contributions, including a $112,000 digital ad buy from ice cream company Ben & Jerry’s, which has been pitching in on the Amendment 4 effort for weeks, and another $11,000 or so in printing via Organize