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This 4/20 cannabis retailers anticipate record-breaking sales fueled by last year’s +130% spike and the fortunate alignment of this year’s celebration falling on a Saturday.
As dispensaries gear up for the influx of customers, all eyes are on the leading brands and cannabis companies poised to dominate the market.
But, which cannabis companies are strategically positioned to capitalize on the anticipated surge in demand for cannabis products on 4/20? And, what brands are leading in sales across different product categories and states?
Brand Dominance In The East And Midwest
A sector analysis by Pablo Zuanic of Zuanic & Associates sheds light on the evolving landscape of the cannabis industry, particularly in Eastern states. Notable brands like MariMed’s Betty’s Eddies MRMD and Cresco’s High Supply CRLBF have emerged as frontrunners in key segments across Massachusetts, Maryland, and Michigan.
In Illinois, Cresco’s High Supply leads the flower category with a 13.2% market share, showcasing a competitive market with diverse pricing strategies.
Massachusetts sees Ascend Wellness’s Simply Herb AAWH and Cresco’s High Supply as leading brands in the flower segment, with a significant decrease in average retail prices observed across product formats.
Michigan’s market remains highly fragmented, with Red White & Bloom Brands Inc. RWBYF, TerrAscend TRSSF, 4Front FFNTF, Cresco’s High
