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In a recent sector analysis by Pablo Zuanic of Zuanic & Associates, key trends across four Eastern states are dissected to understand the brand landscape of the cannabis market.
Zuanic navigates through the evolving dynamics of the cannabis industry, providing valuable insights into brand positioning, market dynamics and pricing strategies across Illinois, Massachusetts, Maryland and Michigan.
Brand Strength And Market Dynamics
Notably, MariMed’s Betty’s Eddies MRMD excels in edibles in Massachusetts and Maryland, while Cresco’s High Supply CRLBF leads in the flower segment across Illinois, Massachusetts and Michigan.
The report discusses the inconclusive data on whether multi-state operators (MSOs) will dominate the market, suggesting that privately owned brands frequently rank high as well.
Price Deflation And State-Specific Trends
A concerning trend of price deflation is observed across most states, with Maryland being an exception where prices have risen due to a shift from medical to recreational sales.
Specifically, in the first quarter of 2024 (1Q24), flower prices were down by 6% in Michigan, 15% in Illinois, and 24% in Massachusetts, but up by 51% in Maryland.
Loading…Loading…Illinois Market Overview
The Illinois market is detailed with a comprehensive breakdown of brand performance across various cannabis product formats. For instance, Cresco’s High Supply leads with a 13.2% market share in the flower category.
The report
