Curaleaf’s ‘Rooted In Good’ Drives Diversity In The Cannabis Industry – Curaleaf Holdings (OTC:CURLF) – Benzinga

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Curaleaf CURLF, a major player in the cannabis industry, is advancing diversity through its philanthropic arm, Rooted In Good. This initiative is focused on empowering minority-owned businesses by offering crucial funding and exposure opportunities. The 2024 Canna Founders Pitch Competition, organized in collaboration with Benzinga, is a central part of this mission.

The Canna Founders Pitch Competition

The Canna Founders Pitch Competition, scheduled for June 17, 2024, will take place at the Benzinga Cannabis Market Spotlight event in New Brunswick, New Jersey. This competition invites cannabis entrepreneurs to present their business ideas to a panel of judges, aiming for significant cash prizes and further opportunities. Applications are open until May 28, 2024.

Loading…Loading…Empowering Minority-Owned Businesses

The competition targets businesses that identify as diverse or minority-owned. Eligible companies must have a market-ready product or service and annual revenues not exceeding $250,000. This focus aims to address the challenges faced by underrepresented groups in the cannabis industry.

Winners will receive substantial cash prizes, with the runner-up earning $2,500 and the winner taking home $5,000. The top two companies will also advance to the Rooted In Good Cannabis Demo Day at Boston Cannabis Week on September 19, competing for an additional $25,000.

Broader Impact on the Industry

The Canna Founders

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