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“That menu is certainly critical,” John Hartmann CEO of Ascend Wellness Holdings AAWH said to those gathered at the Benzinga Cannabis Capital Conference in Florida on April 16-17 in a conversation about how to best attract retail consumers.
“They’re looking for variety in the products,” he continued.”And so whether that’s the strength of the THC or the terpene component, or whether it’s a different form factor. I think having a really well-balanced menu that meets the needs of a variety of customers is something we’re focused on.”
Hartmann joined three other industry experts – Kyle Sherman, founder & CEO of Flowhub, Jon Lowen, co-CEO of Surfside Solutions Inc. and Ankur Rungta, co-founder and CEO of C3 Industries. The panel, “Is your retail experience what consumers are really looking for?” was moderated by Rachel Wright managing partner at 420 CPA and host of Highly Capitalized Network News Highly Capitalized.
Value Points, Tech & Consistency
The head of a vertically integrated cannabis company with a national presence, Rungta, highlighted that nowadays “consumers are very, very value-focused,” and value points include not only the right high-quality products, but also “pricing, assortment, and promo strategy.” He added it is important to make the offering exciting for all different types of consumers.
For Sherman, a CEO of the cannabis retail and payments platform for dispensaries nationwide, the tech is crucial. “It’s funny tech is such a behind-the-scenes thing, right?” he asked. “It’s pretty easy to forget that.”
Sherman stressed that tech is really important, all the way from the first moment that a consumer walks
