‘Unsexy’ Alternative, Operating Within Constraints, Consistency & Love: 3 Experts On Making Cannabis Busi – Benzinga

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As we all wait for federal cannabis policy reform, marijuana businesses continue to face challenges. To overcome obstacles and stay afloat, some operators concentrate on innovation, others play small and some focus on their balance sheets. However, some have managed to scale their operations and guide their businesses to success.

Questions remain, like how to reach critical mass and how to get to the point where a growing company becomes self-sustaining and no longer needs additional investment to remain economically viable. 

Secrets to successfully scaling a marijuana business will be fully discussed at the upcoming Benzinga Cannabis Capital Conference on April 16-17, by such industry titans as Seth Yakatan of Katan Associates International, Bryan Gerber of Hara Supply, and Jon Levine of MariMed MRMD. 

Operating Within Constraints 

Yakatan, co-founder and partner at Katan Associated International and a LinkedIn creator, has more than 35 years of experience as an entrepreneur, corporate finance professional and recovering investor. He actively supports public and private companies in sectors such as life sciences and cannabis to obtain corporate finance and asset monetization objectives. He’s behind $1 billion worth of raises and sale of 22 companies. 

Speaking of investment complexities, Yakatan previously told Benzinga that “cannabis is just constrained from a capital perspective, and it’s constrained functionally now for three reasons.” According to

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