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Acannability, the first advertising cooperative within the cannabis sector, has secured a significant Public Service Announcement (PSA) allocation from industry leader Curaleaf CURLF. This collaboration aims to enhance consumer awareness through education-based advertisements.
Curaleaf’s chairman, Boris Jordan, by the way, is a featured speaker at the highly anticipated Benzinga Cannabis Capital Conference in Florida on April 16-17, where he will impart invaluable insights and expertise.
Education For Elevating Cannabis Industry Standards
Curaleaf’s contribution of media space propels Acannability’s mission to disseminate accurate information about cannabis. As Acannability welcomes Curaleaf, a multi-state operator (MSO) with a footprint in Europe, the alliance is poised to elevate the quality and accessibility of cannabis knowledge worldwide.
This support empowers Acannability to advance its mission of becoming the leading collective for educational outreach and quality standards and to become a trusted hub for accurate hemp and cannabis product information.
“This industry is far beyond the days of acting as the taboo posterchild,” said Brad Spirrison, director of business development at Acannability, in a press release. “By building an army of industry experts and resources, pulling up a chair to the same open table, we can develop member-driven messaging opportunities to spread the word on this game-changing plant,” added Spirrison, emphasizing
