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Genetica, led by CEO Ben York, is introducing new technologies to enhance the retail experience in the cannabis and CBD industries.
York told Benzinga the impact of two products, Flora Match, and Flora OS, on streamlining operations and improving customer engagement.
Since assuming leadership in 2023, York has been at the forefront of integrating these technologies to address the challenges retailers and consumers face in the evolving cannabis market.
Foundational Aspects Of Flora AI
York says Genetica’s inception traces back to the practical challenges encountered by the company’s founder, Christian Blake, in CBD retail. York quoted Blake’s observations: “He saw firsthand the challenges customers face…He realized budtenders couldn’t be expected to know everything.”
This recognition led to the development of Flora Match, designed to assist sales staff and customers in making informed product choices through an AI-powered platform.
Personalization At The Forefront
York views Flora Match as a game-changer in how cannabis products are selected and purchased, bringing unprecedented personalization to the consumer experience.
He asserted, “I see AI informing customer’s purchasing decisions in an unbiased and personalized manner,” emphasizing the technology’s ability to accommodate the diverse preferences and requirements of a broad customer base.
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The deployment of Flora Match into various retail settings has
